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Latest Articles and Resources
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Why People Scan Website Content
A lot of internet marketers, copywriters, web designers, and advertisers are like to tell you that people scan through websites.…
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Should a Small Business Hire or Work With a Copywriter?
A copywriter is a person who writes things for businesses. They make the business look presentable and authentic, communicating core…
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How Small Businesses Can Find New Customers
How Small Businesses Can Find New Customers Free eBook: The Customer Journey Learn the sales framework that the big businesses…
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Your Small Business is Not a Disruptive Innovation
Your Small Business is Not a Disruptor Focus on relationships instead of standing out. Don’t Have a Disruptive Innovation? That’s…
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Common Homepage Writing Errors on Small Businesses Websites
Writing Errors That Small Businesses Make on the Website Homepage If you avoid these common errors, then your website will…
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Avoid Advertising Jargon When Advertising High-Tech Items
Limit Jargon When Advertising High-Tech Items Jargon speaks to some people and confuses others. Some industries, like technology companies like…
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The Your Business Name Matters
The Name of Your Business Matters Here are some insights on why it is important to consider your company’s name.…
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Learning How to Use Insights for Successful Advertising Choices
Learning How to Use Insights for Successful Advertising Choices Making real insights requires thinking about data. Data Needs Insights and…
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How a Business Can Stand Out in a Culture of Sameness
How to Stand Out in a Culture of Sameness Writing advertisements that make your company stand out begins by standing…
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When Copywriting Is Persuasive Writing, and When it Is Communicative
Good Communication in Copywriting When copywriting is should be strong on persuasion and when it should be informative. Copywriting is…
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Should You Still Have a Blog for Content?
Are Blogs Still a Relevant Marketing Channel? Blogs are still one of the most important inbound marketing channels, and will…
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Making Product Claims is So Easy, A Caveman Could Do It
Making Product Claims is So Easy, A Caveman Could Do It What the small business owner has never been taught…
