A copywriter is a person who writes things for businesses. They make the business look presentable and authentic, communicating core values, information, and clear messages to the customer. They make TV advertisements, website copy, and digital marketing advertisements. Some copywriters are skilled at using visuals, and make content such as blog posts, white papers, eBooks and case studies.
If you’ve ever read the homepage of a website, landing page for a business, words on the side of a product, or an advertisement anywhere, then you see what a copywriter does.
At The Copywriter Source, we provide plenty of resources for the person who wants to understand copywriting and marketing.
However, hiring a copywriter is another viable option for many businesses. In fact, some of the largest companies usually work with advertising firms or freelance copywriters to optimize copy for them.
Why should a small business hire a copywriter?
Reasons for small businesses and startups to work with a copywriters.
- A single CTA on a landing page has been shown to have a 70% more conversions than having more than one CTA (marketingltb.com)
- Direct-response ads are more 95% more successful than regular brand copy.
- The copywriting market is projected to reach 45.24 billion USD by 2031.
- Making content that converts is one of the top three challenges for Business-to-Business marketers, right now according to Content Marketing Institute’s 2026 Insights
- According to Ahrefs, 87%of marketers say they rely on content for leads (105 Hand-Picked Content Marketing Statistics for 2026)
- Around 38% of website content may be too complicated for the average person to read (marketingltb.com)
- Effective CTA has a conversion increase to 30% (marketingltb.com)
- Copywriting that emphasizes sustainability sells more for brands (jeremymac.com)
- Storytelling on behalf of the brand builds customer trust (jeremymac.com), such as a story about the brand’s founding and mission.
- Putting the word “you” in a headline can increase reads
- Changing the headline of a blog post or article can increase views and reads (personal experience)
- 55% of businesses report that their success is owed to quality content (contentchef)
- 74% of people say that they keep an eye out for grammar errors on company websites (realbusiness)
- Social-proof testimonials can increase subscriptions by 20% (unbounce)
- With 7.5 million blog posts are published every day, yours should stand out.
- 71% of B2B buyers consume blog content during their buyer journey.
- According to the Content Marketing Institute’s 2022 report, 67% of successful businesses make white papers and ebooks
- 74% of consumers make a purchase prompted by social media
